As someone who works in marketing and copywriting for a living, I had some insights while watching the newest horrendous Guitar Hero: On Tour promotional trailer (as if the first teaser ad wasn't bad enough!):
- First 30 seconds: Either "we're padding the job for a bigger paycheck" or "this thing is so complicated we need to spend significant time explaining how to set it up while pretending that doing so looks cool"
- Song selection: "So many choices, so little time" means "we know that the game only has 15 songs with no capability for downloads, so we're going to make it sounds like there's an endless supply of tracks without flat out lying" - UPDATE: There are actually 25 songs in the game.
- "Note highway" and "battle gems" mean "our writers were bored and decided to make up some flashy names for note charts"
- "Wiggle wiggle wiggle wiggle wiggle" means "the game isn't that all too exciting to watch someone else play so we're going to try to keep you interested and amused with our comic relief 'rock star' (who would have been a name musician if our budget allowed it and/or we didn't insist on using this silly script)"
- "If you can't yell 'Rock Out' into the microphone, push any button on the control pad" means "we know this is one of the stupidest and humiliating uses of the DS mike to date so we're going to make sure you know there's a workaround (even if you'll miss a few notes using it)"
- Last 30 seconds: "The battle mode attacks still look silly, but we can try to milk them for a few laughs and/or bigger paycheck"
