In the aftermath of the "Hold your Wee for a Wii" contest that ended in death, 10 employees - including the entire morning show crew - were fired, the Sacramento radio station's Web site confirmed. Last week, a mother of three died from water intoxication after trying unsuccessfully to consume enough water and hold it to win a still scarce Wii console for her kids. (She came in second.) Early reports neglected to mention that a nurse called into the KDND 107.7 Morning Rave show during the contest to warn about the risks of excessive water consumption and was told that employees knew about this but weren't concerned since the contestants had signed releases. Not only that, but they withheld this information from the participants, who might have made different choices if they had heard the live radio feed. Apparently the DJs even joked on air about how they maybe should have done more research and seemed convinced that someone would vomit before reaching a dangerous state. It's not clear whether police will investigate the death (they initially seemed satisfied that participants were not coerced), but you can bet there will be a civil case - hence the firings...
