The Entertainment Software Rating Board is introducing a new rating between E (for Everyone, which really means 6 and up) and T (for Teen, or 13 and up). The E10+ rating is designed to help parents distinguish between games appropriate for young kids and those with a significant amount of mild violence (cartoon or otherwise), mild language and/or suggestive themes. No word yet on the first title to carry this rating, but the "10+" on the new logo isn't very prominent...
