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The Buzz - Halo 2 Viral Marketing

The recent Halo 2 trailer released in theaters had a nearly subliminal flash of the Web address www.ilovebees.com. The site appears to be a viral marketing campaign done up as a Web mystery. The idea is that some lowly California honey seller's storefront has been hacked by some mysterious force; there are regular blog entries to keep it interesting. It all reeks of Microsoft's famed AI Web game, the Beast...

Posted by Gamewatcher on July 26, 2004 8:22 AM |

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